"Persuasion" by James Borg

Book Description: In "Persuasion," James Borg dives into the art and science of persuasive communication, offering valuable insights and practical techniques for influencing others effectively. Drawing on psychology, neuroscience, and real-life examples, Borg uncovers the secrets behind successful persuasion, from understanding human behavior to crafting compelling arguments. This enlightening book equips readers with the tools to enhance their persuasive skills in various settings, including personal relationships, business negotiations, and everyday interactions. Whether you want to negotiate better deals, win people over, or simply improve your communication skills, "Persuasion" is an invaluable resource for mastering the art of influence.

Language: ‎ English

Paperback: ‎ 288 pages

ISBN-13: ‎ 978-0273712992

Dimensions: ‎ 13.34 x 1.91 x 20.96 cm